May

28

So What Exactly is a Lead Capture Page?

May 28, 2008 | Leave a Comment

Are you confused by all the different methods of advertising on the Internet?  One of the best and also the easiest ways to advertise is the Lead Capture Page. So what is a lead capture page?

This is a preview of So What Exactly is a Lead Capture Page?. Read the full post (480 words, estimated 1:55 mins reading time)

Share This

May

27

What An Advertising Legend Has To Say About The Direct-Response Vs. General Advertising Debate

May 27, 2008 | Leave a Comment

David Ogilvy speaks out…

Today I have a real treat for you. A video from a true advertising legend. But before we go there?let’s cover some background information?

The term “Direct-Response Marketing? or “Direct Marketing? may only be 46 or so years old (when Lester Wunderman gave birth to it) but the actual application of Direct-Response methods have been in practice for hundreds of years.

In fact, according to Direct Marketing professionals Denny Hatch and Don Jackson, direct marketing dates back to 1600 when garden catalogs were sold direct to the consumer.

This is a preview of What An Advertising Legend Has To Say About The Direct-Response Vs. General Advertising Debate. Read the full post (671 words, estimated 2:41 mins reading time)

Share This

Close
E-mail It